Privacy Policy

Ellastone, LLC dba Urban Pointe Realty ("we," "us," or "our") Effective Date: September 7, 2026 Website: urbanpointerealty.com

Thank you for visiting our website. This Privacy Policy explains what information we collect from visitors and clients, how we use it, and the choices you have. By using this website, you agree to the practices described below.

1. Who We Are

Urban Pointe Realty is a licensed real estate brokerage serving Austin, Round Rock, Buda, and Georgetown, Texas. If you have questions about this policy or how your information is handled, you can reach us at info@urbanpointerealty.com or (512) 270-1701.

2. Information We Collect

We may collect the following types of information when you interact with our website:

Contact information you provide directly, such as your name, email address, phone number, and mailing address (for example, when you fill out a contact form, request a valuation, sign up for our newsletter, or inquire about a listing).
Property and investment preferences, such as budget, desired location, property type, or investment goals, if you share these with us.
Communications you send us, including messages, emails, or texts.
Automatically collected information, such as your IP address, browser type, device information, and pages visited, typically gathered through cookies or similar tracking technologies (for example, via analytics tools).

3. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and provide the services you request (such as property searches, valuations, or investment consultations)
Contact you by phone, email, or text regarding your inquiry, active listings, or services that may interest you
Maintain records of our communications and client relationships in our customer relationship management (CRM) system
Send marketing communications, such as newsletters or market updates, where you have opted in or as otherwise permitted by law
Improve our website and better understand how visitors use it
Comply with legal, regulatory, or licensing obligations applicable to real estate professionals

4. How We Store and Use Your Information — Our Commitment on Sharing

We take your privacy seriously. The personal information you provide to us is stored and used only within our own business systems, including:

Our customer relationship management (CRM) platform, used to track and manage communications with you
Our own email marketing and communication platforms, used to send you updates or respond to inquiries

We do not sell, rent, or share your personal information with third parties for their own marketing purposes. Your information stays within the tools and platforms we personally use to run our business and serve you.

Data will not be sold or shared with third parties for marketing or promotional purposes. This includes phone numbers: we do not sell phone numbers to any third party, and mobile opt-in information and consent will never be shared with any third party for their own marketing or promotional purposes.

We may share information in limited circumstances, such as:

With service providers who help us operate our CRM, website hosting, or email platforms, solely to enable those tools to function (these providers are not permitted to use your information for their own purposes)
When required by law, subpoena, or legal process
With another party in a transaction (such as a co-listing agent, title company, lender, or another brokerage) when necessary to facilitate a specific real estate transaction you're involved in, and only with information relevant to that transaction
To protect the rights, property, or safety of our business, our clients, or others

5. Cookies and Analytics

Our website may use cookies or similar technologies to understand how visitors use the site and to improve your browsing experience. You can adjust your browser settings to refuse cookies, though some features of the site may not function properly without them.

6. Text Messages and Phone Calls — SMS Terms & Conditions

If you provide your phone number, we may contact you by phone or text message regarding your inquiry or our services, in accordance with the following terms:

We use SMS to confirm appointments, send reminders, and notify clients of schedule updates or important changes.
You can cancel the SMS service at any time. Just text "STOP." After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.
If you are experiencing issues with the messaging program, you can reply with the keyword "HELP" for more assistance, or you can get help directly at info@urbanpointerealty.com.
Carriers are not liable for delayed or undelivered messages.
As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
If you have any questions regarding privacy, please read our privacy policy at urbanpointerealty.com/privacy-policy.

We follow applicable telemarketing and messaging laws (such as the TCPA) in how we communicate with you.

7. Your Choices and Rights

You may:

Ask us what personal information we have about you
Ask us to correct or update your information
Ask us to delete your information from our systems, subject to any records we're legally required to retain
Unsubscribe from marketing emails at any time using the link in those emails
Opt out of text messages at any time by replying "STOP"

To make any of these requests, contact us at info@urbanpointerealty.com or (512) 270-1701.

8. Data Security

We take reasonable measures to protect the personal information we collect, including relying on reputable, secure third-party platforms for our CRM and email marketing. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our website and services are not directed toward individuals under the age of 18, and we do not knowingly collect personal information from children.

10. Third-Party Links

Our website may contain links to third-party websites (such as MLS listing pages or partner sites). We are not responsible for the privacy practices of those websites and encourage you to review their policies separately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Us

If you have questions about this Privacy Policy or how your information is used, please contact:

Ellastone, LLC dba Urban Pointe Realty 2110 W. Slaughter Lane Ste 107-641, Austin, TX 78748 (512) 270-1701info@urbanpointerealty.com